chariTEA

“chariTEA” is intended to be a non-profit brand, and proceeds from the sale of this tea are to be donated to various charities. I redesigned an older packaging design (left) that I made when I first started packaging design. I made the new packaging (right) more organic to fit the brand better. I made the font and shape of the packaging more free-form to go with the abstract design on the front and sides of the packaging. I tried to make friendly-looking and welcoming packaging to reflect these brand values.