Super Soda

I created a fake brand called “Super Soda!”. When you drink these sodas, you gain superpowers. This brand is inspired by superhero comics, specifically the Golden Age of comics. I wanted to emulate the comic illustration style in my packaging and branding of this fake product. I played with colors, line illustrations/textures, and visuals for the packaging.

I designed the posters to advertise the “Super Soda!” brand. The Golden Age comics inspire these posters. I used a comic style for the packaging of the cans, so I wanted to carry on with this theme into the posters. I made them flashy and colorful, which fits the vibe of the soda. For the 2nd poster, I designed it to look like an actual page out of a cartoon. I dramatically introduced the soda as if they were superheroes. I mixed the pictures of the cans with my illustrations to make the cans stand out.

Lastly, I made a video advertisement for the brand. I wanted to make this very animated and dynamic. I used an electric song that I thought represented the brand well and animated the visual elements to the beat of the song. I incorporated my own pictures and illustrations along with visuals from old comic books. This advertisement fit the brand aesthetic and message. I wanted the ad to have the dynamic of an animated superhero movie.